Alba Cervera.

Alba Cervera is a Madrid DJ who works in the rooms brands rent for one night: product launches, store openings, fashion-week activations and the company party after the keynote. She plays house, disco and open-format edits of pop records, and she prepares each event like a brief: the brand guidelines read, a run sheet with every speech and reveal, and a set that lands the drop when the product does. Before she played, she produced events for an agency for six years, so she knows what a client means by "not too loud during the speeches". She has played more than 250 brand events in Spain, Portugal and Italy since 2020, works on the microphone in Spanish and English, and runs her own lighting cues when there is no lighting designer.